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Abstract
The development of digital technologies has created new opportunities for the preservation, popularization, and commercialization of applied decorative art works, while also sharply increasing the risks of their unauthorized copying, modification, and reproduction. Ceramics, jewelry, carpets, embroidery, wood carving, textiles and other craft objects, as well as three-dimensional models, can be distributed through the Internet at almost no cost. The article comprehensively examines the legal, technical, contractual, and institutional mechanisms for protecting applied decorative art objects in the digital environment. The article employed formal-legal, comparative-legal, systemic, and functional analysis methods. The relevance of protecting works of applied art in the digital environment, the specifics of protecting copyright objects in the digital environment, the author’s personal non-property and property rights, and a number of complexities and difficulties in their protection are analyzed. The article argues that copyright or a technical tool alone does not provide sufficient protection. Also, blockchain, a number of proposals are put forward, such as the development of technologies such as AI monitoring, DRM, digital watermark and filtering as a means of copyright protection and the introduction of rapid platform protection mechanisms.
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